Jay Roberts is a strategist, researcher, and the creator of ThinkLikeX — a platform born from the most personal kind of mission: seeing his mother survive stage-4 non-Hodgkin’s lymphoma against the odds.

Driven by that experience, Jay went on to found an integrative cancer clinic that provided research-based treatments for patients who wanted to stay closer to home. The clinic grew rapidly — until a narcissistic doctor dismantled the operation and nearly destroyed everything he had built.

These two life-changing experiences revealed a powerful truth: people need better tools to evaluate medical claims, protect themselves from harmful influence, and think clearly under pressure. They need a way to simulate how real experts think through life’s most important moments.

Today, ThinkLikeX.com delivers expertly trained AI Agents to help people do exactly that — from evaluating cancer treatments to defending against narcissistic manipulation. It’s not about replacing experts. It’s about making expert thinking available to anyone, in seconds.

Because when everything is on the line, clear thinking isn’t optional — it’s everything.